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Simplified mechanisms with an application to sponsored-search auctions
Sponsored search Generalized second-price auctions Mechanism design
2015/7/21
A mechanism can be simplified by restricting its message space. If the restricted message spaces satisfy a certain “outcome closure property,” then the simplification is “tight”: for every ε 0, any ...
Do Display Ads Influence Search?:Attribution and Dynamics in Online Advertising
Search Technology Online Advertising
2015/4/28
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate ...
Advertising Disclosures:Measuring Labeling Alternatives in Internet Search Engines
Online Advertising Interactive Communication Corporate Disclosure Labels Marketing Strategy Consumer Behavior Internet Search Technology
2015/4/23
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In p...
Why Do Intermediaries Divert Search?-Companion Paper
Market Intermediation Search Two Sided Markets Platform Design
2015/4/23
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009).
Accounting re search in Spai n: two decades of evolution
Accounting research in Spain two decades of evolution
2014/4/11
Diversity is a characteristic of Europe in all fields, and one of its strengths. The EAA mirrors this diversity, and embraces the common goal of advancing the knowledge in the field of accounting, whi...
Accounting re search in F ran ce: the institut ional se tting
Accounting research in France the institut ional se tting
2014/4/11
In the following panorama of research in France, we have chosen to focus on the institutional dimensions of the French context rather than on specific research topics. Although topics sometimes differ...
《Handbook of Game Theory with Economic Applications》Chapter 27 Search
Handbook of Game Theory with Economic Applications Search
2009/4/3
《Handbook of Game Theory with Economic Applications》Chapter 27 Search。
Management Accounting in Marketing – in Search for Strategic Fit
Marketing Processes Management Control Systems Strate gic Management
2010/10/20
The paper is based on empirical field study jointly conducted by the authors. According to the identified management information needs they suggest a prototype accounting model for management control ...