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Effects of Business to Business Relations on Customer Satisfaction and Loyalty in the Context of a Developing Country
B2b Relations Satisfaction Loyalty Structural Equation Modeling Turkey
2013/2/20
In the supply chain context, effective business to business (b2b) relationships are of core importance for companies to enhance their own ability to be more competitive in the marketplace, to create c...
A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food
customer satisfaction re-purchase intentions speciality mail order food
2008/11/11
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indic...