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Challenges in Improving Customer Focus in Small-Sized House-building Companies in Brazil
Customer Satisfaction Servicing
2010/9/28
Some important changes in the business environment in several countries are forcing house-building companies to change their competitive strategies. This paper discusses a set of customer servicing pr...
Assessment of the Development Role of a Statutory Body from a Customer Perspective: A Relationship Marketing Approach
Satisfaction Trust Commitment Statutory body Relationship marketing
2010/9/28
The importance of the relationship between an institution and its constituents is examined through establishing a model of exchange relationship’s three key important constructs (satisfaction, trust a...