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This study determined factors influencing on consumer’s potential willingness to pay for organic products in Iran. Data collected with filling 240 questionnaires in 2006 from Mashhad&aci...
This paper evaluates consumer willingness-to-pay (WTP) for food products obtained through the application of biotechnology using data collected from a consumer survey in Italy in 1999. Survey resul...
This study uses consumer survey data collected in the United States (US) and United Kingdom (UK) to examine the linkages between subjective risk and benefit perceptions and willingness-to-pay a prem...
In this study, we assessed consumer preferences for sustainable agricultural, organic, and conventional apples. We identify socio-demographic characteristics that affect the choice of the three a...
A survey in random-selected supermarkets in Beijing, the capital city of China, is reported to identify the attitudes and perceptions of consumers toward green-labeled milk, as well as their willingne...

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