搜索结果: 1-1 共查到“管理学 communication channels”相关记录1条 . 查询时间(0.062 秒)
THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS
online marketing integrated marketing communications (IMC) word of mouth promotion (WOM) viral marketing social networking diffusion of innovations
2009/12/1
Online marketing communications are moving toward interactions between individual
recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now...