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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
chief marketing officer control decision hierarchy influence integration
2011/10/6
Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for the CMO in the top man...
Deregulation of the Electric Power Industry: The Earnings, Risk, and Return Effects
the Electric Power Industry The Earnings Risk Return Effects
2010/11/5
This study tests whether recent reforms of the electric power industry reverse the predicted effects of regulation on profits, risk, and return for electric utilities. The analysis also considers pote...
Reconceptualizing Consumer Power: A View from Market Segment Theory in Retailing
Reconceptualizing Consumer Power Market Segment Theory in Retailing
2011/6/9
The focus of this study is to suggest how the degree of power consumers possess in the
marketplace develops in part from the nature of the relationships between retailers and their
targeted markets....
This paper proposes a new conceptualization of Hirschman!ˉs (1970) exit and voice theory in the light of discussions about rising consumer power on the Internet. Exit and voice, in this context, are d...
Objective Tests and Their Discriminating Power in Business Courses: a Case Study
objective tests assessment performance discriminant analysis item analysis
2009/9/25
Evaluating students’ learning experiences outcomes cannot be considered a simple task. This paper aims at investigating students’ overall performance and the discriminating power of particular tests’ ...
Consumer Exit, Voice, and ‘Power’ on the Internet
Consumer Exit Voice ‘Power’ on the Internet
2011/6/9
This paper proposes a new conceptualization of Hirschman’s (1970) exit and voice theory in the
light of discussions about rising consumer power on the Internet. Exit and voice, in this context,
are ...