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山东财经大学国际市场营销课件 Chapter 7 The analysis of Consumer Market and the Behavior of Buyer
山东财经大学 国际市场营销 课件 Chapter 7 The analysis Consumer Market Behavior Buyer
2016/12/9
山东财经大学国际市场营销课件 Chapter 07 The analysis of Consumer Market and the Behavior of Buyer。
The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified Snazj...
Reconceptualizing Consumer Power: A View from Market Segment Theory in Retailing
Reconceptualizing Consumer Power Market Segment Theory in Retailing
2011/6/9
The focus of this study is to suggest how the degree of power consumers possess in the
marketplace develops in part from the nature of the relationships between retailers and their
targeted markets....
Brazilian Market Reaction to Equity Issue Announcements
Brazilian stock market SEOs event study market volatility GARCH
2009/9/25
We have carried out an event study to investigate stock returns associated with the announcement of equity issues by Brazilian firms between 1992 and 2003 in order to determine market reaction before,...
Discontinuous Innovation and Market Chasm: The Case of Digital Convergence Services
Digital convergence Satellite DMB Discontinuous innovation Market diffusion Demand forecast Technology acceptance Innovation adopters Chasm
2014/3/11
This study explores the phenomenon of chasm in the marketing process of discontinuous inno -vations. Drawing on Moore’s concept of chasm crossing, an empirical analysis is performed using the data gat...
Processes and problems of the marketing management adaptation at the EU market: The case of the Slovak meat processing industry
EU market adaptation meat meat products marketing management
2014/3/10
The goal of the paper is to define the decisive factors of the successful adaptation of the marketing management to the new conditions of the EU internal market on the basis of examination of the proc...
The Impact of Discount Brokerage Fees on Online Stock Trading: A Study of the Stock Market in Thailand
Discount Brokerage Fees discount brokerages
2018/3/9
The mid 1990s saw the advent of Internet and the proliferation of stock trading using Internet.
The U.S market lead the world in terms of de-regulation, discount brokerages and competitive
commissio...
Modern marketing in the business practice – the source of competitive advantage in the global market
marketing market competitive advantage opportunity customer expansion
2014/3/24
The goal of the paper is to identify opportunities following from the use of theory of modern marketing in the business practice in terms to reach competitiveness in the global food market. The paper ...