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Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
the Anti-Drug Message Media, Source and Message Credibility Interactions
2010/1/15
This paper investigates the role of media, source and message credibility in the process of preventing/reducing drug use. An original contribution of the study is that this investigation was conducted...
This paper investigates the role of media, source and message
credibility in the process of preventing/reducing drug use. An
original contribution of the study is that this investigation was
conduc...