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山东财经大学国际商务函电课件unit 8 Sales Promotion。
A new methodology measures the importance of different mechanisms for supporting agreements. Romanian company directors were surveyed on a full complement of mechanisms. Bilateralism is preponderant a...
In this paper we show that the week following the sale of a large-prize winning ticket, the winning store experiences a 12 to 38 percent relative sales increase for the winning lotto game. We find t...
Quarterly and monthly data on U.S. personal consumption expenditures show a severe decline in consumer spending around the time of the financial panic in the fall of 2008. This decline substantially...
Consumer auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. Data from eBay shows that compositional shifts in the items being sold,...
We estimate the sensitivity of Internet retail purchasing to sales taxes using eBay data. Our first approach exploits the fact that a seller’s location—and therefore the applicable tax rate—is rev...
As numerous papers have argued, sales, inventory, and gross margin for a retailer are interrelated. We construct a simultaneous equation model to establish these interrelationships at a firm level. Us...
From the outside, you might not notice the ongoing tension within many large businesses: the battle between salespeople, on the one hand, and marketers and product managers, on the other. Because the ...
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the i...
Combining forecast from different models has shown to perform better than single forecast in most time series. To improve the quality of forecast we can go for combining forecast. We study the effect ...
According to the situation of sales logistics transportation management in an iron and steel enterprise and the possible logistics risks, the architecture of mobile electronic delivery platform for ir...
According to the situation of sales logistics transportation management in an iron and steel enterprise and the possible logistics risks, the architecture of mobile electronic delivery platform for ir...

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