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The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
Fixing Market Failures or Fixing Elections?Agricultural Credit in India
Agribusiness Banks and Banking Financing and Loans Political Elections State Ownership Banking Industry India
2015/4/22
This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test for political capture in a novel way. Studying banks in India, I find that governme...
Transformational leadership in the South African public service after the April 2009 national elections
transformational leadership South African public service April 2009 national elections
2012/10/17
The implementation of transformational leadership in public services after national elections has been well recorded in other parts of the world. However, this is not the case in South Africa.
Formal Models of Elections and Political Bargaining
Election plurality rule proportional representation
2010/12/6
The key theoretical idea in this paper is that activist groups contribute resources to their favored parties in response to policy concessions from the parties. These resources are then used by a part...
U.S. ELECTIONS ARE INCREASINGLY BIASED AGAINST MODERATES
congressional elections American politics
2008/11/7
One important pattern in the 2002 congressional elections may
have important implications for the 2004 elections and the future of
American politics: the most vulnerable incumbents were moderates
w...
Health Shocks, Village Elections, and Long-term Income: Evidence from Rural China*
Li Gan
Associate professor
Department of Economics
Texas A&M University
and
NBER
Lixin Colin Xu
Senior econom...