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GDPro: a concurrent product development assessment tool
new product development concurrent product development metrics diagnosis
2009/12/1
New product development (NPD) has a very close relationship with economic competitiveness in global businesses and, therefore, sustainability. The present work proposes an assessment tool to evaluate ...
Global product development and the role of Brazilian subsidiaries: similar and different realities in the automotive and white good industries
product development transnational and subsidiaries
2009/12/1
This work aims at analyzing the participation of Brazilian subsidiaries in the global product development
process in the automotive and white good industries; more specifically, it evaluates the divi...
Incorporating Life Cycle Cost Management in Product Development Process
Product Life Cycle Life Cycle Costs Cost Management Product Development
2009/12/1
Decisions taken during the development phase of a product affect its Life Cycle Cost as a whole, or in other words, the choice of a certain alternative project has an influence on costs of manufacturi...
Influence of virtual reality in the management of new product development
product development decision process virtual reality
2009/12/1
The high level of competitiveness, awareness of consumers's rights, increasingly demanding work
environments, technical approach of competitive products, entrepreneur coalitions, technology transfers...
Proposal and application of a model for analysis of knowledge management in the product development process
knowledge management product development process model
2009/12/1
The aim of this paper is to propose a model to the analysis of the Knowledge Manage-
ment in the product development processes (PDP). The tendency of growing economy globaliza-
tion, the increase of...
Supplier involvement in Product Development: a comparative study of Brazilian automotive chains
Product Development (PD) supply chains automotive industry
2009/12/1
This paper identifies and compares the PD activities of ten auto suppliers in the context of engine-producing supply chains set up in Brazil. The demand for technological change starts at the engine m...
The challenge of integrating applied research and product development process: Cases study
integration product development research and development home appliances petrochemical industry
2009/12/1
New products development has a growing strategic role within companies, and the technological
development should be articulated with the product development process, which will have to incorporate t...
The first stage of a proposal of a theoretical model for managing a new product development process
product development management product design new product development
2009/12/1
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices
entrepreneurship product development innovation emotions
2009/12/1
It is essential for small, entrepreneurial firms with limited resources to adopt very
efficient and effective new product development practices. This paper introduces a system called Emogram that ca...
In-house Off-shoring of Product Development by MNCs
offshoring MNC subsidiaries product development
2009/9/25
This paper deals with in-house off-shoring of product development activities, here defined as the cost and efficiency motivated shifting of product development projects within the network of multinati...
Developing Systems to Support Organisational Learning in Product Development Organisations
Organizational Learning New Product Development Knowledge Management Knowledge Management Systems
2009/7/17
There are aspects of New Product Development (NPD) business processes that pose particularly difficult challenges to Organizational Learning systems. Short product and process life cycles compress the...
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...
Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams
organizational Climate Antecedents Market Orientation Cross-Functional
2009/7/15
The relationships between organizational climate variables and the three components of
market orientation are tested to investigate if the findings published by Jaworski and
Kohli (1993) are confi...
A Knowledge Based View on Product Development: Managerial Concerns at the Marketing-Operations Interfaces
Managerial concerns Operations Interfaces
2018/3/9
New Product Development (NPD) is an interdisciplinary activity requiring contributions
from nearly all the functions of a firm, whether it is an upgrade of an existing product or
a new concept eithe...
Innovation for Sustainability: New Product Development for a Greenpeace Licensed Air Conditioning Substitute
New product development
2018/3/9
The paper presents a case study of the new product development that created in Brazil
the Ecobrisa-EB20, a product licensed by Greenpeace, due its positive environmental
sustainability compared to t...