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Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort:Theory and Mortgage-Market Evidence
Diagnosing Consumer Confusion Sub-Optimal Shopping Theory and Mortgage-Market
2015/7/20
Mortgage loans are leading examples of transactions where experts on one side of the market take advantage of consumers’ lack of knowledge and experience. We study the compensation that borrowers pay ...
Uses and Gratifications Theory and E-Consumer Behaviors:A Structural Equation Modeling Study
Uses and Gratifications Theory E-Consumer Behaviors A Structural Equation Modeling Study
2009/12/2
Drawing from uses and gratifications theory, this study explores influences of informativeness, entertainment, and irritation on various online consumer behaviors such as attitude toward the Web, Web ...
Franco Modigliani and the Life Cycle Theory of Consumption
Franco Modigliani Life Cycle Theory Consumption
2014/3/17
In the early 1950s, Franco Modigliani and his student Richard Brumberg worked out a theory of spending based on the idea that people make intelligent choices about how much they want to spend at each ...