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The Effects of Mergers on Product Positioning:Evidence from the Music Radio Industry
Product Positioning the Music Radio Industry
2015/9/24
This article shows that mergers between close competitors in the music radio industry lead toimportant changes in product positioning. Firms that buy competing stations tend to differentiatethem and, ...
The learning effects of brands: Determined through Markovian analysis of brand switching
Learning effects Markovian analysis
2010/10/18
It is the learning effect that gives rise to brand loyalty for a repeat purchase product and is an important consideration in today’s competitive market. This paper aims at determining the learning ef...