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A Monetary Will-O'-The-Wisp: Pursuit of Equity Through Deficit Spending
Pursuit of Equity Through Deficit Spending A Monetary Will-O'-The-Wisp
2014/3/24
A Monetary Will-O'-The-Wisp: Pursuit of Equity Through Deficit Spending。
THE "NEGATIVE" CREDIT CARD EFFECT: CREDIT CARDS AS SPENDING-LIMITING STIMULI IN NEW ZEALAND
conditioning credit card effect credit cards perceived value
2011/8/22
The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavi...