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Market Segmentation: A Tool for Improving Customer Satisfaction and Retention in Insurance Service Delivery
insurance market segmentation customer satisfaction
2011/6/1
This paper looks at the use of market segmentation as a tool for improving customer satisfaction in insurance service delivery. Insurance companies are always seeking alternative ways to improve the l...
Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity
Marketing Innovation Creativity competitive advantage
2011/6/1
In order to achieve new gains for its stakeholders and fulfill their needs and requirements, organisations must continuously search for the development of its product and services through marketing in...