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Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Communication Intention and Meaning Interactive Communication Marketing Communications Consumer Behavior Social and Collaborative Networks Online Technology Search Technology
2015/4/21
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data wo...
What Makes Family Members Live Apart or Together?: An Empirical Study with Japanese Panel Study of Consumers
family living arrangement dispersing force assembling force
2010/12/7
I examine the question of what motivates family members to live apart or together, using the Japanese Panel Study of Consumers. I attempt to explain family living arrangement by two forces, dispersing...