搜索结果: 1-4 共查到“商业经济学 Search”相关记录4条 . 查询时间(0.073 秒)
Simplified mechanisms with an application to sponsored-search auctions
Sponsored search Generalized second-price auctions Mechanism design
2015/7/21
A mechanism can be simplified by restricting its message space. If the restricted message spaces satisfy a certain “outcome closure property,” then the simplification is “tight”: for every ε 0, any ...
Do Display Ads Influence Search?:Attribution and Dynamics in Online Advertising
Search Technology Online Advertising
2015/4/28
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate ...
Advertising Disclosures:Measuring Labeling Alternatives in Internet Search Engines
Online Advertising Interactive Communication Corporate Disclosure Labels Marketing Strategy Consumer Behavior Internet Search Technology
2015/4/23
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In p...
Why Do Intermediaries Divert Search?-Companion Paper
Market Intermediation Search Two Sided Markets Platform Design
2015/4/23
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009).