搜索结果: 1-8 共查到“管理学 Credibility”相关记录8条 . 查询时间(0.046 秒)
Taking It to Th Streets: A Multimethod Investigation of Street Credibility and Consumer Affity Toward Street Credible Endorsers
A Multimethod Investigation of Street Credibility Consumer Affinity Street Credible Endorsers
2014/10/28
Celebrity endorsers are featured in 10 to 20 percent of commercials in the United States (Agrawal and Kamakura, 1995). While firms have invested significant capital in celebrity endorsers, they tradit...
Effects of Automated and Participative Decision Support in Computer-Aided Credibility Assessment
credibility assessment decision support systems indirect cues elicitation linguistic analysis
2011/10/7
Historically, inaccurate credibility assessments have resulted in tremendous costs to businesses and to society. Recent research offers unobtrusive credibility assessment aids as a solution; however, ...
Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
the Anti-Drug Message Media, Source and Message Credibility Interactions
2010/1/15
This paper investigates the role of media, source and message credibility in the process of preventing/reducing drug use. An original contribution of the study is that this investigation was conducted...
This article explores the topic of ethos within the contexts of education and management. Major dimensions of ethos are identified and discussed. Finally, lessons are offered from classroom teaching t...
Some Bayesian Credibility Premiums Obtained by Using Posterior Regret Gamma-Minimax Methodology
Classes of distributions Credibility Minimax Premium Robustness
2009/9/24
In this paper,following the robust Bayesian paradigm, a procedure based on
the posterior regret-minimax principle is applied to derive,in a straightforwar
way, new credibility formula,making use of ...
RESTOffiNG CREDIBILITY TO INTERNATIONAL LENDING
MF international financial crisis INTERNATIONAL LENDING
2008/12/8
Part ofthe problem of restoring credibility to international lending
boils down to resolving, and making it explicit and final, who has
incurred the losses that already have occurred. Somebody has l...
SOUND MONETARY POLICY, CREDIBILITY, AND ECONOMIC PERFORMANCE
MONETARY POLICY ECONOMIC PERFORMANCE
2008/11/5
History is a constant reminder that sustainable healthy economic
development requires sound and credible monetary policy. This is
true of all nations, industrial and developing. Frequently, economic...
MONETARY CREDIBILITY, INFLATION, AND ECONOMIC GROWTH
MONETARY CREDIBILITY INFLATION ECONOMIC GROWTH
2008/11/5
By now it must be universally agreed that low and stable inflation
is a primary and essential goal for monetary policy, in large part
because we believe it brings stability to financial systems and ...