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Why a Journal of Research for Consumers?
《Journal of Research for Consumers》
Journal of Research for Consumers consumer researchers appropriate formats
2009/11/30
The primary objective of the Journal of Research for Consumers is to provide information to individuals to enable them to better understand their roles as consumers. Also, the Journal aims to encourag...
This article outlines the rationale behind the introduction of theJournal of Research for Consumers. The potential benefits to begained from educating consumers are discussed, and arguments aremade fo...