搜索结果: 1-2 共查到“工商管理 Negative”相关记录2条 . 查询时间(0.261 秒)
How to Deal with Negative Publicity: the Importance of Consumer Involvement
negative publicity company reaction attitudes involvement experiment
2009/9/25
Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. ...
Management's Incentives to Avoid Negative Earnings Surprises
financial analysts forecast guidance earnings management fore- cast bias financial reporting incentive
2014/5/27
Recent reports in the business press allege that managers take actions to avoid negative earnings surprises. I hypothesize that certain firm characteristics are associated with greater incentives to a...