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Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
the Anti-Drug Message Media, Source and Message Credibility Interactions
2010/1/15
This paper investigates the role of media, source and message credibility in the process of preventing/reducing drug use. An original contribution of the study is that this investigation was conducted...
Examining Role Model and Information Source Influence on Breed Loyalty: Implications in Four Important Product Categories
Loyalty Socialization Role Models Pets Retail Sales TV Commercials
2009/12/1
This study examines the concept and impact of breed loyalty in the pet industry. The
authors create a breed loyalty scale then look at what are the influencers of this type of loyalty. Adding othe...
Modern marketing in the business practice – the source of competitive advantage in the global market
marketing market competitive advantage opportunity customer expansion
2014/3/24
The goal of the paper is to identify opportunities following from the use of theory of modern marketing in the business practice in terms to reach competitiveness in the global food market. The paper ...
This paper investigates the role of media, source and message
credibility in the process of preventing/reducing drug use. An
original contribution of the study is that this investigation was
conduc...