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Embedding ethical values in the corporate culture: Zambia
ethical values corporate culture Zambia
2014/5/6
This paper summarises the discussions from a joint roundtable with the Institute of Directors Zambia, held in August at the 2013 Annual Business Conference in Livingstone.
A group of professional acc...
Personal Values and Social Marketing: Some Research Suggestions
Personal Values Social Marketing Research Suggestions
2011/6/9
Personal values, as motivational constructs, are likely to influence the types of social
behaviours in which people engage. However, most of the research examining the
relationship between personal ...
The Means-End Approach to Understanding Customer Values of a On-Line Newspaper
customer value research means-end theory laddering on-line consumption
2009/9/25
Customer value is understood as one of the constructs that best explains consumer decision making. Its proposal is to understand how consumers translate product or service characteristics and conseque...