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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
chief marketing officer control decision hierarchy influence integration
2011/10/6
Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for the CMO in the top man...
Consumer Exit, Voice, and ‘Power’ on the Internet
Consumer Exit Voice ‘Power’ on the Internet
2011/6/9
This paper proposes a new conceptualization of Hirschman’s (1970) exit and voice theory in the
light of discussions about rising consumer power on the Internet. Exit and voice, in this context,
are ...