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Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework
cross-regional diffusion model customer relationship management global customer relationship management
2011/10/7
Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little to study the growth of CRM in developi...
Supply chain management practices as a mediator of the relationship between operations capability and firm performance
Firm performance Operations capability Supply chain management
2011/10/7
The current study uses mediated regression analysis and structural equation modelling to test the proposition that supply chain management practices mediate the relationship between operations capabil...
Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
relationship marketing strategy trust information transaction specific investments joint action business networks
2009/9/25
Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on em...