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Identifying Appropriate Motivations to Encourage People to Adopt Healthy Nutrition and Physical Activity Behaviours
Appropriate Motivations Encourage People Healthy Nutrition Physical Activity Behaviours
2010/1/15
Many social marketing campaigns use threat (or fear) appeals to promote healthy behaviours, for example, ‘Quit smoking. You’ll soon stop dying for a cigarette’, ‘Slip! Slop! Slap! Don’t die in the sun...