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Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
the Anti-Drug Message Media, Source and Message Credibility Interactions
2010/1/15
This paper investigates the role of media, source and message credibility in the process of preventing/reducing drug use. An original contribution of the study is that this investigation was conducted...
Modern marketing in the business practice – the source of competitive advantage in the global market
marketing market competitive advantage opportunity customer expansion
2014/3/24
The goal of the paper is to identify opportunities following from the use of theory of modern marketing in the business practice in terms to reach competitiveness in the global food market. The paper ...
This paper investigates the role of media, source and message
credibility in the process of preventing/reducing drug use. An
original contribution of the study is that this investigation was
conduc...