搜索结果: 1-2 共查到“知识库 经济学 Marketing Strategy”相关记录2条 . 查询时间(0.113 秒)
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
advertising capital and product markets capital structure cost of capital
2011/9/12
To analyze the prospect of a firm's advertising decision affecting shareholder wealth, this article investigates the relationship between a firm's advertising expenditure and the market-imposed weight...
International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products
a Country Brand International Product Differentiation
2014/4/11
Trade policy initiatives of developed country governments are in flux.
Governments’ need for new trade policy measures has arisen partly because of
constraints imposed on the use of export subsidi...