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Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Communication Intention and Meaning Interactive Communication Marketing Communications Consumer Behavior Social and Collaborative Networks Online Technology Search Technology
2015/4/21
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data wo...
USE OF ONLINE INFORMATION RESOURCES BY RMIT UNIVERSITY ECONOMICS, FINANCE, AND MARKETING STUDENTS PARTICIPATING IN A COOPERATIVE EDUCATION PROGRAM
business information environment workplace information literacy information literacy training
2011/10/5
This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that...
USE OF ONLINE INFORMATION RESOURCES BY RMIT UNIVERSITY ECONOMICS, FINANCE, AND MARKETING STUDENTS PARTICIPATING IN A COOPERATIVE EDUCATION PROGRAM
information resources information literacy training
2011/9/24
This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that...
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
advertising capital and product markets capital structure cost of capital
2011/9/12
To analyze the prospect of a firm's advertising decision affecting shareholder wealth, this article investigates the relationship between a firm's advertising expenditure and the market-imposed weight...
Rhetoric in the Language of Real Estate Marketing
Aristotle Housing economics housing market real estate brokerage
2011/9/11
'Des. Res.', 'rarely available', 'viewing essential' - these are all part of the peculiar parlance of housing advertisements which contain a heady mix of euphemism, hyperbole and superlative. Of inter...
Dimensions of relationship marketing in business-to-business financial services
continual management Relationship marketing satisfaction and communication
2011/8/21
Relationship marketing (RM) is frequently employed by firms to improve their dealings with customers. Despite the absence of a universally acceptable definition of RM, it has gained considerable inter...
Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity
Marketing Innovation Creativity competitive advantage
2011/6/1
In order to achieve new gains for its stakeholders and fulfill their needs and requirements, organisations must continuously search for the development of its product and services through marketing in...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2009/5/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...
Marketing attitudes towards the functional food and implications for market segmentation
functional food market segmentation innovative food consumer nutrition
2014/3/20
The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the ...