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Teaching auction strategy using experiments administered via the Internet
Teaching auction strategy experiments administered the Internet
2015/7/23
This article presents an experimental setup that has been used successfully to teach concepts in the economics of auctions, and implications for e-Business procurement. The experiment is easily admini...
Adverse Selection and Auction Design for Internet Display Advertising
Display Advertising Adverse Selection Auction Design
2015/7/21
We model an online display advertising environment with brand advertisers and betterinformed performance advertisers, and seek an auction mechanism that is strategy-proof, anonymous and insulates bran...
The internet has facilitated the creation of new markets characterized
by large scale, increased customization, rapid innovation and the collection and
use of detailed consumer and market data. I ...
Sales Mechanisms in Online Markets: What Happened to Internet Auctions?
Mechanisms Internet Auctions
2015/7/17
Consumer auctions were very popular in the early days of internet
commerce, but today online sellers mostly use posted prices. Data from eBay
shows that compositional shifts in the items being sold,...
Advertising Disclosures:Measuring Labeling Alternatives in Internet Search Engines
Online Advertising Interactive Communication Corporate Disclosure Labels Marketing Strategy Consumer Behavior Internet Search Technology
2015/4/23
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In p...
Internet-Future Business Development Focus
Internet Business Model Business Development Marketing
2013/2/20
The paper compares the characteristics of traditional business model to future business model development. Internet will be the most important growth point on business development. With the internet b...
Internet-Future Business Development Focus
Internet Business Model Business Development Marketing
2013/2/20
The paper compares the characteristics of traditional business model to future business model development. Internet will be the most important growth point on business development. With the internet b...
Network Economies for the Internet-Application Models
Internet Economics Distributed Systems Mechanism Design Optimization Network Economy
2013/2/23
We propose a decentralized model of network and server economies, where we show efficient QoS (Quality of Service) provisioning and Pareto allocation of resources (network and server resources) among ...
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Persuasive Internet Communication Advertising Public Relations Curricula
2009/12/2
The purpose of this study was to investigate the diffusion of Internet communication into the curricula of advertising and public relations programs. While the establishment of any new medium is a pro...
The Interactive Advertising Model Tested:The Role of Internet Motives in Ad Processing
The Interactive Advertising Model Tested Internet Motives Ad Processing
2009/12/2
Two, one-factor, within-subjects experiments were conducted to examine the role of Internet motives on responses to four types of banners (communicate, research, shop, and surf). Participants were eac...
基于Internet的房地产网络广告研究
Internet 网络广告 房地产
2008/5/29
随着Internet的兴起与日益普及，房地产网络广告迅速崛起并得到了极大的发展，它能促使企业建立品牌形象以及激发消费者的潜在购买意愿。它已成为房地产企业采用的最重要的营销促进手段。
一、房地产网络广告的含义
房地产网络广告是房地产企业以付费的方式通过因特网媒体向公众传达房地产企业信息的一种传播活动。其目的是影响人们对...
Competizione tra backbonese struttura di mercato in Internet
Competizione tra backbonese struttura di mercato Internet
2014/6/27
Internet non è mai stato sottoposto a leggi o a interventi regolatori, in quanto gli Internet Service Provider, fornendo solo l’accesso ai servizi informativi e non, almeno in un primo momento,i conte...