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Management Accounting in Marketing – in Search for Strategic Fit
Marketing Processes Management Control Systems Strate gic Management
2010/10/20
The paper is based on empirical field study jointly conducted by the authors. According to the identified management information needs they suggest a prototype accounting model for management control ...
Strategic Financial Management and its Information Support in the Czech Republic (Empirical Study)
Business Strategy Performance Measurement Strategic Management Accounting Tools and Methods Indicators of Strategic Development
2010/10/20
The study focuses on strategic management (SM) quality in Czech Republic. The empirical research based on questionnaire and discussion with CEO and CFO was implemented. It involves three parts.